As the Sales Director of the poultry plant, I also was managing our sales office in Germany. The problem with that unit was that it had not generated any new significant customer for years, and as we were growing aggressively, we needed to grow in Germany as well as we were in our other markets. Many discussions and meetings further, I came to the conclusion that the German sales office was simply useless and that we should sell to the German customers directly from our plants in The Netherlands and in Belgium. Of course, this was a very bumpy situation. My superiors trusted my judgment, but were quite afraid of losing business in Germany (our largest market), which the General Manager of the sales office was of course not missing to tell them over and over. After all his job was on the line… Anyway, the decision to shut the sales office was made and we had to figure out the next step. Most customers were very old relationships, and this was important to take that into account when deciding who to appoint as the sales person for Germany. From the whole office in Germany, we decided that we should keep only one person for sales, the nine other employees would go. There were two inside sales persons, and two sales reps. Quickly, the two inside sales persons did not make the cut and were eliminated. The 2 sales reps were very different. One was a young fellow, quite aggressive, well-connected and able to move large volumes, although quite a bit of a loose cannon, and with the tendency to yield to the customers when it came to price. Lots of volume but not much margin. The other sales rep was in his early 50’s, a very good relationship manager, but with no track record of developing new accounts for a long time. General opinion was that he would get good prices but low volumes. General thinking was also that he was to old to change and adapt to the new strategy, and would be useless to the organization. Yet, I chose the latter sales person, even though I shared the same worries as everyone else, but I knew one thing: he would listen and do as told, and he would bring a sense of continuity and trust to the existing customers. We decided to keep him, and I would spend quite some time in Germany with him, visit all existing customers and accompany him in some new prospecting activities. I presented him the sales plan, the objectives and the timelines and there we went. He simply became the best salesman we had. From a very apathetic and almost unproductive salesman, he turned into a dynamic, entrepreneurial and enthusiastic representative that brought new business, and lots of it. In the first year, our sales grew in Germany by 24%, while the industry average was only 2%. His performance was stimulating the other sales people, including me, to perform better in their respective markets. He was not too old. He just had lost passion, because he had no clear idea of what was expected from him. In the new structure, this changed, and then he could do what he was good at: selling! And he did a great job, because by then he had become happy at work!
Copyright 2009 The Happy Future Group Consulting Ltd.
Happy people are easy to spot. In no particular order of course, you will notice the following about happy people:
In order to be happy, you need to know yourself. This sounds obvious. Yet because of lack of self-awareness, many people look for answers in all the wrong places. They can spend their whole lives being unhappy. Then, there is the direct life environment. Who are your friends, your relatives, your colleagues, your neighbors? Do you really want them in your world? Are they bringing you what you are looking for? Are you in the right place or do you need to consider a change? Is the necessary change about your environment or about you?
Trying to satisfy needs that you do not really have will not work on the long-term. Just look at a child at Christmas: the new toys are exciting the first day, a bit less the next day and soon they become boring. The toys meet a short-term desire, in most cases inspired by outsiders, especially marketers, but they did not answer the child’s true deep wish. There are many similar examples of quick fixes meeting the wrong needs. They might bring short-term satisfaction, because a nice surprise is always nice, but the feeling will not last because it is not the right answer. Having objectives, wishes, desires, dreams, is of utmost importance to be happy. It gives a feeling of purpose to your life, and therefore to you! Objectives are powerful drivers to grow and gain wisdom. If you doubt this, just try to imagine having to spend the rest of your life with no goal at all. How does that idea would make you feel?
Happiness will not fall upon you per accident. If you want to be happy, you need to want to be happy. Nothing nice will happen to you unless you initiate the process and keep its momentum going.
From early childhood, we all have had our ideas and dreams about how life would be later. You know, “when I grow up, I want to…”